CMU Names Michael Alford Director of Athletics

MT. PLEASANT – Central Michigan University has announced Michael Alford as its new associate vice president and director of athletics.

The seventh athletics director at CMU since 1940, Alford currently serves as the senior associate athletics director for administration and development at the University of Oklahoma. He takes over for longtime CMU director of athletics Dave Heeke, who departed for the vice president of athletics position at the University of Arizona on April 1.

Alford’s first day will be July 3. Marcy Weston has been serving as the interim director of athletics since April 3.

“Michael Alford has demonstrated leadership in Division I athletics in the Power 5 conference and in the NFL. He’s worked with coaches, students and athletic supporters,” CMU President George Ross said in a statement.

Prior to his position at Oklahoma, Alford, 47, served as the senior director of corporate partnerships and sales for the Dallas Cowboys from 2008-2012, and was the general manager of Crimson Tide Sports Marketing at the University of Alabama from 2004-2008. Prior to working with Alabama and the Dallas Cowboys, Alford spent time at ESPN, the University of Southern California, the Cincinnati Bengals and the University of Cincinnati.

“I’m so excited to be a part of Central Michigan University,” Alford said. “The university’s reputation extends well beyond the Mid-American Conference. I saw the NCAA academic progress rates released a few days ago, and to see the golf and lacrosse teams have a perfect 1,000 score and five other programs at 990 or higher shows we can compete with anybody on the field and in the classroom.”

Alford and his wife, Laura, have three daughters. Their oldest daughter, Audrey, is a sophomore on Oklahoma’s volleyball program. Daughters Ashley and Anna Leigh are 16 and 13, respectively.

Alford will be introduced at a press conference on Thursday, June 8, and is scheduled to attend the annual Chippewa Challenge golf fundraiser on Friday, June 9.